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BARONS
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MIXED MEDIA
DO DEAD ARTISTS MAKE ART?

BARONS
2008, multimedia installation

The project Barons - a fictionally constructed brand of drinking water – is based on global problem of water privatisation by three corporations, leaders in privatization of water resources and utilities Suez, Vivendi and Thames River. These corporations, labeled by the media as the Water Barons, have already expanded their operations into every region of the world and their aim to privatize water can be seen as parallel to the other well known segments of corporate exploitative strategies in underdeveloped countries.


video Barons

In the project Barons we explore and expose the way in which a discourse based on exploitation can be naturalized through production of media images and the language of sustainable development. We critically analyze and intervene in the 2007 advertisement campaign of Suez company, where the spectator is faced with the latest perversion made possible by the media where dispossession, subjugation of life and violation of human rights are presented under the brand of global development. The slogan of the advertising campaign is Delivering the essentials of life. Through this slogan, the Suez company guarantees sustainable solution in energy, water and waste services to developing and developed nations worldwide. The advertisement also includes the neoliberal propaganda of a better future which is being mediated to viewers by the diction You're going to love the future. Actually, the question that arises is who will benefit from such a future and what will be the amount of deaths that will have to be produced for market (owner’s) needs.

In the above mentioned case we are dealing with privatisation of an elementary necessity of life – water – that should be accessible to everyone! Unfortunately, this is not the case, since this logic is not included in the contemporary privatisation strategies aiming at privatising everything that has not yet been privatised. The strategy applied by Suez and similar multicorporations in order to obtain exclusive water contracts outside the first capitalist world is based on blackmailing, manifested in the roles of the World Bank or the IAMF which offer these countries loans provided that they agree with privatisation of their water utility.

The analysis in the project Barons brings us directly to the principle of necroeconomy and the discourse on contemporary colonialism which is maintained through mechanisms of political, economic and cultural control. Developing countries are in such a way constantly in the position of being overexploited.

barons1

barons2
installation view

exhibited in:
Center and Gallery P74 (2008), Universal Cube (2008), Transmediale09 (2009), Gallery Marino Cettina (2009)

EVENTS AND SHOWS:

Jan 27, 6-8 pm
opening of the exhibition Structures of Valorization / Colonization,
Residency Unlimited, Brooklyn, New York, USA

Jan 2012
Residency in Residency Unlimited, Brooklyn, New York, USA

Nov 4, 2011 - Jan 5, 2012
Not So Distant Memory,
Delaware Center for Contemporary Art, Wilmington, USA

Nov 18 - Nov 23, 2011
Cyberfest,
National Center of Contemporary Art Saint-Petersburg branch, Russia

Sept 24 - Oct 30, 2011
Spaceship Yugoslavia,
NGBK, Berlin, Germany

Sept 18 - Dec 18, 2011
Pawnshop,
Thessaloniki Biennale of Contemporary Art, Thessaloniki, Greece